Five Functions Where AI Is Already Delivering Bain & Company

AI in government: Top use cases

generative ai use cases

While this type of AI can produce new content and analyze data effectively, it does not have the nuanced understanding of creativity of humans. Mastercard is supercharging its fraud detection capabilities by deploying generative AI, which considerably quickens the discovery of compromised payment cards. This advancement enables the company to scan data across numerous cards and merchants at unprecedented speeds, doubling the detection rate for exposed cards before they can be exploited fraudulently. By applying GenAI, Mastercard strengthens the trust within the digital payment ecosystem. Trump’s predecessor signed an executive order during his presidency’s waning days authorizing the Departments of Energy and Defense to accelerate leasing for data center sites. While Trump has called for a wider review of policies that may hinder fossil fuel growth, this order currently stands, even as he has swiftly looked to overturn much of his predecessor’s legacy.

generative ai use cases

The AI Tutor, when toggled on by the professor, is embedded into STEM courses to support student learning. “The tutor is like an extension of an instructor or teaching assistant that guides them without judgment, or the stigma of asking basic questions, whenever they need support,” according to a December press release. New data from Macmillan Learning finds AI tutors can assist in student learning and skill-building, as well as increase learner confidence to ask questions and dig deeper into materials. Such optimization initiatives involve allowing the customer to attach their preferred LLM model to power the use case, whether a general LLM – like ChatGPT – or a custom-built model. Upfront, the vendor installed a GenAI-infused search engine so service teams can see how they stack up against the competition by simply entering a few written prompts. By assessing successful conversation transcripts – across a particular customer intent – generative AI can assimilate the resolution ideal path.

Agentic AI has captured leaders’ attention, with 26% of surveyed organisations already exploring autonomous agent development to a large extent and 42% to some extent. As software systems designed to meet objectives with minimal intervention, agents have the potential to accelerate the creation of long-lasting business value. However, the key barriers currently faced by GenAI — regulatory uncertainty, risk management, data deficiencies and workforce issues — still apply and are arguably even more critical due to the increased complexity of agentic systems. Generative AI has revolutionized software development with tools like ChatGPT, Microsoft’s Copilot and AWS CodeWhisperer, which can instantly generate code for basic functions. This enables developers to shift their focus to more strategic design and complex problem-solving roles.

Vendor invoice processing

According to McKinsey

, GenAI has the potential to completely transform the real estate industry. Despite this fact, many organizations don’t know yet how to make the most of artificial intelligence. Sales, marketing, customer support, and finance can all benefit from applying AI in their daily operations. Bottlenecks in the supply chain, skyrocketing production costs, and the need to constantly innovate can sometimes feel like juggling chainsaws. While adopting this new technology, you might encounter various challenges related to generative AI in the manufacturing industry.

So, while some may release more “industry-first” tools, every vendor is – ultimately – pushing the AI story forward. That competition has helped accelerate AI progress, and now – when one vendor introduces a new AI capability – it’s not long before the others catch up. Continue testing, learning, optimizing, and embedding workflow to ensure long-term success. It has proven massive in enabling contact centers to not only extract insight much faster but act autonomously on that insight. These code copilots can also help programmers keep their focus on code when they run into a problem, instead of turning to a search engine or other resources to find answers, says Julian LaNeve, CTO at data orchestration startup Astronomer. Many companies experimenting with gen AI have worried about hallucinations, but for low-level customer complaints, a few misfires aren’t the end of the world, Carlsson notes.

Generative AI technologies are proving invaluable in healthcare, aiding in everything from administrative tasks to drug discovery. By using GenAI, healthcare professionals can improve daily operations, enhance patient care, and accelerate research. Some of the most common GenAI tools for healthcare include Paige, Insilico Medicine, and Iambic. Generative AI has opened up new possibilities for creating media content in marketing and entertainment sectors, empowering businesses to make visually-appealing content without large production teams. GenAI tools can produce professional-grade visuals from text prompts, enabling marketers to build a promotional image or video with AI voiceovers, ready for social media or online ads. In the entertainment industry, the technology can compose music or scripts, develop animations, and generate short films.

These questions highlight the broader moral implications of AI’s reliance on copyrighted material. When AI-generated content competes with human creators, courts are unlikely to view its use of copyrighted material as fair. • AI-generated art could compete directly with human artists, reducing demand for commissions.

However, the advent of AI in the manufacturing industry has completely transformed the operational landscape. Be it streamlining production lines, predicting pieces of equipment failures, or managing the workforce; generative AI is making significant strides. In July 2024, the firm announced it had launched Quest IndexGPT, a set of stock indices that use GPT-4 to generate keywords related to specific investment topics. The system then finds articles with these keywords and identifies companies with relevant stocks for investors. Organizations can use GenAI to improve and automate tasks and processes; additionally, they can use GenAI «to find opportunities, to find processes that can be automated,» Soni said.

GenAI assists talent managers in creating a unified talent lifecycle, enabling organizations to engage with and assess candidates and employees and helping recruits realize their potential and ultimately thrive within the organization. From copywriting and content generation to idea creation and more, GenAI has influenced media in both subtle and more audacious ways. For example, newspaper Die Presse uses it to generate interview questions, story ideas and social media headlines.

The approach is far from perfect, but it can “help organizations to identify blind spots your human red team might miss,” Woollven says. Top among these use cases, cited by 56% of respondents, is employing gen AI to augment common operational tasks, such as automating administrative processes, accelerating case management, and translating natural language into policy. Key reasons why enterprises are hiring MSPs include their expertise and knowledge, along with MSPs strategic management and ability to leverage AI technology. Other reasons include enterprises’ in-house capability limitations as well as MSPs’ speed and time efficiencies. Supporting compliance, forecasting, market research, supply chain planning and software development are all domains in which human expertise— rather than human time—can be the limiting factors,” said ISG researchers. “Would you really rather have10,000 enterprises go off and try to build a customer support agent and an HR agent, and a finance agent?

Unearthing Customer FAQs

Companies are turning to AI-powered tools like chatbots, copilots, or virtual assistants to improve productivity and customer experiences. These tools integrate generative AI with a company’s own data for precise responses, allowing the creation of customized virtual assistants that can handle interactive conversations. They use additional data sets to add foundational knowledge into a model that has not been there before by further training of the underlying machine learning model.

Generative AI solutions can now automate this process, shaving seconds from every contact center conversation and – therefore – saving the service operation significant resources. When a service agent ends a customer interaction, they must complete post-call processing. That typically involves uploading a contact summary and disposition code to the CRM system. Such knowledge sources likely include web links, the knowledge base, CRM, and various other customer databases – which may also allow for personalization.

The AI2 Reasoning Challenge (ARC) tests an LLM’s knowledge and reasoning using a dataset of 7787 multiple-choice science questions. These questions range from 3rd to 9th grade and are divided into Easy and Challenge sets. ARC is useful for evaluating diverse knowledge types and pushing models to integrate information from multiple sentences. Its main benefit is comprehensive reasoning assessment, but it’s limited to scientific questions. During building, our evaluation needs to focus on satisfying the quality and performance requirements of the application’s example cases.

They also use digital models for manufacturing procedures, production facilities, and customer experience. The digital twin of their manufacturing facilities can precisely identify energy losses and point out places where energy can be saved, and overall production line performance can be increased. Supply chain management plays a crucial role in the manufacturing industry, and artificial intelligence has emerged as a game changer in this field.

Its broad coverage helps identify deficiencies, but limited construction details and errors may affect reliability. AI solutions that work well in one business area may not scale effectively across different departments or operational processes. This creates challenges when trying to extend AI capabilities across an entire organization. Collaborate with an experienced AI development firm to create custom AI software tailored to your needs. These firms bring technical expertise and industry experience to design and implement AI software that integrates seamlessly with your existing systems. Ensure your systems are equipped to collect and store data from machines, sensors, and processes.

Cyberthreats have always been a concern for businesses in any industry but have become especially alarming given the rise of generative AI. The advancements in technology have given hackers more opportunities to use vulnerabilities and given bad actors a platform for new tricks. Yet, the solution to these cybersecurity threats from generative AI is generative AI.

Seventy-five percent of respondents said AI or generative AI are their top three strategic priorities. Among U.S. respondents, 41% said their companies are expected to invest more than $26 million on AI in 2025. Corporations across industries and sectors are continuing to invest in AI and generative AI as a business opportunity. In fact, investment in generative AI is only expected to increase in 2025, according to a recent report by Boston Consulting Group. When you need to quickly understand responsibilities and roles in contracts, instead of sifting through hundreds or even thousands of legal documents, you can simply ask a question and get an instant answer.»

How to proceed from GenAI idea to scalable solution?

One of the most significant fair use factors is the effect on the market for the original work. Generative AI threatens to disrupt creative markets by producing high-quality content at scale. • AI-generated text might reorganize or paraphrase existing content without offering unique insights or value. Generative AI has emerged as a transformative force in technology, creating text, art, music and code that can rival human efforts.

Establish clear guidelines and standards for the use of Generative AI in your healthcare business. This implementation of Generative AI necessitates incorporating robust data privacy measures and ensuring stringent adherence to existing regulations. Additionally, fostering a deep understanding of Generative AI and healthcare within your team will help in aligning these advanced technologies with patient safety and confidentiality standards.

For instance, government agencies have begun to introduce the technology in their internal tools to help public employees perform their jobs more accurately and efficiently. IBM helped the City of Helenski deploy virtual assistants that could help busy employees answer constituents’ questions quicker and more accurately. I realize that the above statement may seem bold, but this transformation is already underway, and the healthcare trends that we’ve discussed above only confirm it. GenAI is revolutionizing the life sciences industry by enhancing disease diagnosis, cutting the time for drug development, and enabling personalized treatments – and this is just the beginning.

The initial fervour for GenAI has gradually given way to a positive yet pragmatic mindset among business leaders at all levels. Hospitals and clinics can use generative AI to simplify many tasks that typically burden staff, like transcribing patient consultations and summarizing clinical notes. GenAI healthcare tools reduce the time clinicians spend on paperwork by pre-filling documentation and suggesting relevant updates based on patient data. They also optimize doctor-patient scheduling with personalized appointment reminders.

Furthermore, 66% of manufacturers incorporating AI into their daily operations report a growing dependence on this transformative technology, highlighting an accelerating trend toward AI adoption in the manufacturing sector. By leveraging generative AI, the healthcare sector can achieve unprecedented levels of efficiency and effectiveness, ultimately leading to better care for patients. Generative AI in healthcare refers to the use of advanced artificial intelligence algorithms to create new, synthetic data that can significantly enhance patient outcomes, streamline clinical workflows, and reduce overall healthcare costs.

generative ai use cases

All these applications help manufacturers be efficient and cut their costs to be competitive. He said that IBM is seeing millions of questions a year being asked of its AI systems and has seen a 30% improvement in how quickly customer issues are being solved. Contact center virtual assistants in WFM systems can rapidly assess situations as they occur and recommend intraday management practices to boost team efficiency. They can suggest how to distribute resources between teams and contact center channels.

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Using AI, GE can spot trends, predict probable equipment issues, and streamline processes. By taking this proactive approach, GE can also reduce equipment downtime, boost overall equipment effectiveness, and improve manufacturing operations efficiency. Performance optimization is a critical aspect of manufacturing, and artificial intelligence is a game changer in the same. AI algorithms can identify patterns, detect anomalies, and make data-driven predictions by analyzing historical data, real-time sensor data, and other relevant variables.

generative ai use cases

This typically makes interactions faster as well as more efficient, responsive and personalized. At the same time, the chatbot learns from user feedback, improving its responses and minimizing its hallucinations and mistakes. The utility industry stands out as a committed adopter of IoT, ML and the combination of the two. This is due to the sector’s multifaceted nature, which combines elements from areas including transportation, customer support, regulatory compliance and business process management. ML models can use IoT-reported process activity data to learn long-term relationships and anticipate failures.

By background, Nolle is a programmer, software architect, and manager of software and network products. Unlike traditional programmatic IoT systems, which recognize only predefined scenarios, ML models adapt dynamically to new conditions. Many business IoT systems produce an overwhelming volume of events with insufficient linkage to the processes they control, making practical analysis difficult. Although real-time process control is a major use case for IoT, many such requirements can be addressed with simple programming or event-processing software. These IoT applications typically only process events in specific, predetermined ways, and they can’t easily correlate multiple events or understand changes over time — an area where machine learning excels. The top use cases for generative AI in software development include code generation, documentation, refactoring, debugging, testing, and run and maintenance.

AI in the manufacturing industry is proving to be a game changer in predictive maintenance. By utilizing digital twins and advanced analytics, companies can harness the power of data to predict equipment failures, optimize maintenance schedules, and ultimately enhance operational efficiency and cost-effectiveness. AI algorithms can analyze historical sales data, current stock levels, and market trends to predict demand patterns accurately. This enables warehouses to optimize inventory levels, reducing carrying costs while ensuring product availability.

Generative AI in Healthcare: A Glimpse into the Market

In doing so, the tech is not only helping sales, service, and marketing teams generate insights, but it’s also helping them turn that insight into action. This can, in theory, be done by having the ML model observe humans’ reactions to the conditions that sensors report. But more often, subject matter experts analyze the patterns detected by ML systems and assign corresponding conditions, which the model then uses to generate recommendations or take actions. Reinvent critical workflows and operations by adding AI to maximize experiences, real-time decision-making and business value. Led by top IBM thought leaders, the curriculum is designed to help business leaders gain the knowledge needed to prioritize the AI investments that can drive growth.

generative ai use cases

While AI can assist with healthcare tasks, ultimate responsibility for patient care and decision-making lies with healthcare professionals, necessitating physician oversight. Generative AI models in healthcare are often complex and opaque, making it difficult to understand how they reach their conclusions. Powered by Gen AI in healthcare, clinical decision support systems offer evidence-based recommendations to healthcare providers, improving diagnostic accuracy and treatment decisions. The increasing market share can be attributed to the growing adoption of AI technologies for enhanced healthcare efficiency. Our sister community, Reworked, gathers the world’s leading employee experience and digital workplace professionals.

However, insights into customer sentiment can also provide agents with insights into where they can proactively improve. After all, it helps the agent stay focused on key aspects of the customer’s story, aiding the resolution process. Crafting highly personalized responses to queries across digital channels takes time, but a virtual assistant can help. Leveraging GenAI, they can immediately suggest a response to a question, which an agent can then review, edit, and send in seconds. Indeed, a recent study found that 42 percent of businesses have fully integrated AI into customer interactions.

Recently published data from Macmillan Learning finds an embedded artificial intelligence tool can improve student learning and that students put up their own guardrails when using the tool. Alongside that ability to attach a chosen LLM, some providers – like Five9 – allow customers to customize the prompt that powers the GenAI use case. Indeed, this list of generative AI use cases for customer service originally included 20 examples.

For core players like visual effects artists, illustrators, actors, scriptwriters, composers, studio engineers, photographers, game designers, audio and video technicians and animators, GenAI might threaten aspects of their roles. Its abilities include automating tasks such as character and environment design, voice generation and cloning, sound design, tools programming, scriptwriting, animation and rigging. It also handles 3D modeling, music generation and recording, lyrics composition, mastering, mixing and more.

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The healthcare industry usually faces challenges such as chronic disease management, escalating healthcare costs, regulatory compliance issues, and staffing shortages. Embracing technologies like Generative AI is crucial for addressing these issues and improving operational efficiency, patient outcomes, and cost-effectiveness. Today the CMSWire community consists of over 5 million influential customer experience, customer service anddigital experience leaders, the majority of whom are based in North America and employed by medium to large organizations. A. Generative AI analyzes real-time data from machinery to predict when maintenance is due. It identifies possible problems before they are translated into equipment failures; hence, it reduces unplanned downtime, lowers maintenance costs, and ensures smoother processes in production. As Generative AI continues to mature, businesses in a wide array of sectors are taking advantage of powerful new tools that boost productivity in many areas.

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In some cases, pilot failure rates of 50% or more have forced organizations to rethink the number of pilots they spin up, Wells says. In an April survey, IDC found that, on average, organizations had launched 37 AI proof-of-concept projects, with a small minority reaching production. Nearly nine out of 10 senior decision-makers said they have gen AI pilot fatigue and are shifting their investments to projects that will improve business performance, according to a recent survey from NTT DATA.

By understanding what is likely to happen quickly, governments can make smarter decisions that might minimize the effect of these issues. Climate risk and other geopolitical challenges require national governments to improve their preparedness for upcoming incidents. AI can help governments look at historical weather and current environmental data to better predict potential issues such as floods, hurricanes or wildfires.

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